We’re well aware of the losses the entertainment industry has been dealing with throughout this brutal Covid-19 pandemic.
In light of that plight, especially with the live events industry, PR Worldwide has come up with a non-profit initiative and platform to restore the live events ecosystem.
Called “Live Support”, the event serves as an effort to aid, reset and restart the live events industry comprising of musicians, talents, creative crew, event services suppliers, venues, local event crew and support staff.
The series will kick start on the 19th of September 2020, 8.45 pm at the Grand Ballroom, KL Convention Centre, with its first show, Comedy Night. Ready with a barrel of laughs, the lineup will feature Harith Iskander, Douglas Lim, Hindra Bose, Mad Sabah and Prakash Daniel!
Very much emphasizing on high levels of compliance with recommendations from the local authorities, the whole event will ensure social distancing and sanitization measures for the safety and comfort of all. The mandatory protocols will include: -
· No mask, no entry – access will not be allowed
· Sanitize hands frequently
· No entry if experiencing symptoms, do not attempt to enter the centre
Established in 1999, by one Para Rajagopal, founder and CEO of one of Malaysia’s leading live events promoters, PR Worldwide has in the past been responsible for bringing global acts like Ed Sheeran, Mariah Carey, Imagine Dragons, Russell Peters, Shawn Mendes, as well as family brand, Disney On Ice to the region.
However, ever since Covid-19, which struck early this year, live events have come to a halt altogether.
As a way to slowly bring it back whilst focusing on safety and health, this small-capacity-sit-down event which puts forth Covid-19 standard operations procedure, is a means for concerts to continue to go on, according to founder, Para.
He also previously noted that only shows which can be controlled, seating and contact-tracing wise should be allowed.
“This way, there is still some form of activity with lighting and staging, instead of everything being stagnant”, he mentioned.
Following proper planning and instructions, "Live Support" by PR Worldwide got its’ green light and began ticket sales on August 19.